Amazon Removes Thousands of Sellers in Brand Registry Crackdown

Amazon Removes Thousands of Sellers in Brand Registry Crackdown

Amazon's large-scale brand removal event affected over 8,000 brands, causing panic among sellers. This article delves into the causes, including problematic trademarks, brand abuse, and inconsistent entities. It provides official solutions: verifying the relationship between brand owner and account owner. Furthermore, it shares appeal strategies, success stories, and compliance operation suggestions to help sellers navigate the crisis. The article aims to equip sellers with the knowledge and tools to address brand removal issues and maintain a compliant presence on Amazon.

12/30/2025 Logistics Industry Insights
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Lanzhou to Hamburg, Germany: Successful Maiden Voyage of the China-europe Railway Express

Lanzhou to Hamburg, Germany: Successful Maiden Voyage of the China-europe Railway Express

On August 21, the Lanzhou Railway Bureau successfully launched its first China-Europe international freight train from Lanzhou to Hamburg, Germany, reducing transport time by 15 days compared to sea freight. The train covers a distance of 8027 kilometers and operates in about 15 days with 42 cars. This project leverages the geographical advantages of the Lanzhou railway hub, promoting the development of international logistics brands. Starting from August 29, it plans to operate regularly on a weekly basis to boost regional economic development.

12/21/2023 Logistics
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Uschina Trade War Disrupts Shipping Alters Supply Chains

Uschina Trade War Disrupts Shipping Alters Supply Chains

Escalating US-China trade tensions have led some international brands to suspend ocean freight from China to the US. The Port of Los Angeles is experiencing a surge in canceled sailings, posing difficult choices for businesses. While short-term freight volume data remains acceptable, a decline is anticipated in the second half of the year. The trade friction may trigger a reshaping of supply chains, requiring businesses to proactively address challenges and seize opportunities. Companies must adapt to the evolving landscape to maintain competitiveness.

11/03/2025 Logistics
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Amazon Ad Attribution Reports Key to Strategic Optimization

Amazon Ad Attribution Reports Key to Strategic Optimization

This article provides an in-depth analysis of the Amazon Sponsored Brands advertising attribution purchase report, guiding sellers on how to use it to evaluate ad performance. It explains how to differentiate between orders driven by advertising and those resulting from brand halo effects. The article also offers strategies for optimizing advertising campaigns, including adjusting ASIN targeting, leveraging brand halo, acquiring new customers, and controlling TACoS (Total Advertising Cost of Sales). Ultimately, the goal is to improve the return on advertising investment (ROAS) for Amazon sellers.

12/31/2025 Logistics Industry Insights
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Study Highlights Usergenerated Contents Brand Marketing Impact

Study Highlights Usergenerated Contents Brand Marketing Impact

This paper delves into the value and strategies of UGC (User-Generated Content) marketing. It elaborates on the advantages of UGC in enhancing brand authenticity, expanding influence, and building trust. By incorporating real-world examples, this paper provides comprehensive guidance on how brands can effectively leverage UGC. It explores methods for encouraging user participation, curating content, and integrating UGC into broader marketing campaigns to foster stronger customer relationships and drive business growth. The analysis highlights the importance of authenticity and community building within UGC strategies.

12/31/2025 Logistics Industry Insights
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Crossborder Ecommerce Shifts Focus to Sustainable Growth

Crossborder Ecommerce Shifts Focus to Sustainable Growth

Cross-border e-commerce is not a get-rich-quick scheme, but an industry requiring long-term investment and continuous effort. This article analyzes the real ecosystem of the cross-border e-commerce industry under the Pareto principle (80/20 rule), emphasizing the importance of branding and localized operations. It points out that focusing on niche categories and prioritizing product innovation and R&D are crucial for future development. Chinese brands should transition from 'Made in China' to 'Intelligent Manufacturing' to achieve sustainable growth.

12/29/2025 Logistics Industry Insights
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Amazon Seller Surges 300 in Niche Category Sales

Amazon Seller Surges 300 in Niche Category Sales

This paper analyzes a case study of doubling sales for low-priced, non-standard products on Amazon. It reveals strategies for significant ranking improvement in niche categories through refined advertising operations. Key tactics include keyword expansion and ASIN targeting for Sponsored Products (SP) ads, synchronized deployment of Sponsored Brands (SB) and Sponsored Display (SD) ads, and the creation of a traffic loop based on RES-PER analysis. The study emphasizes the importance of continuous optimization and data-driven decision-making in non-standard product operations on Amazon.

12/29/2025 Logistics Industry Insights
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Amazon Sellers Face Brand Removal Compliance Guide Released

Amazon Sellers Face Brand Removal Compliance Guide Released

Amazon is removing brands on a large scale, with common reasons including mismatched information, trademark issues, and brand abuse. Sellers need to operate in compliance, actively appeal, and cope with strict reviews. Compliance is key to avoiding removal. Sellers should ensure all information is accurate, trademarks are properly registered, and brand usage adheres to Amazon's policies. When facing removal, a well-prepared appeal with supporting documentation is crucial for reinstatement. Staying informed about Amazon's evolving policies is also essential for maintaining a healthy seller account.

12/29/2025 Logistics Industry Insights
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